The Magnum Company
Working directly with the Founder and Head of Operations at The Magnum Company, I defined and delivered a brand strategy designed to elevate the business within the luxury gifting space. I oversaw all aspects of marketing and communications; from photography, brand content, and social media campaigns to CRM, website development, and e-commerce; ensuring a cohesive and aspirational brand presence. By briefing and directing photographers, curating engaging content, and shaping the brand’s digital voice, I positioned The Magnum Company as a leader in premium gifting experiences. Examples of my work can be found below
Creative Director & Brand Consultant
Brand Content Development
I sought to keep The Magnum Company’s quintessentially English charm and humour at the heart of its identity, while elevating the gifting side of the brand. This approach allowed me to be expressive through the use of bespoke illustrations and freshly developed brand assets; including a refined logo, updated colour palette, and custom visuals. I also commissioned and directed multiple lifestyle and product shoots to balance storytelling with e-commerce requirements, ensuring the brand communicated both character and luxury.
