Working directly with the Founder of Piglet In Bed, I developed and executed a brand-focused content strategy over the course of a year to support rapid growth. I curated multiple photoshoots aligned with seasonal trends, producing high-quality content for social media and blog posts to enhance website SEO. By optimising Pinterest and Instagram, I significantly increased following and brand awareness, contributing to the brand’s transformation into a highly successful e-commerce business. I directed, styled and shot the majority of content myself, while also collaborating with a variety of freelance photographers to maintain a continuous volume of high-quality content. An example of the content is featured below.