Creative Director & Brand Manager.
I am a Brand and Creative Lead with extensive experience elevating luxury lifestyle brands. I specialise in defining brand identity, crafting compelling storytelling and delivering integrated campaigns across digital, print and experiential channels. Known for a hands-on, collaborative approach, I balance strategic vision with creative execution to help brands grow with confidence, navigate challenges, and create meaningful connections with their audiences.
Creative Direction
Creative direction is my core strength. I thrive on developing concepts and briefs, collaborating closely with photographers, videographers, directors and fellow creatives to produce compelling, high-quality outputs. I have worked with freelancers, global creative agencies, and production houses on projects of varying scales and budgets.
Brand Management
I am a Brand Marketer with over 10 years of experience building and scaling brands across the luxury, lifestyle, automotive, and sports sectors. I thrive on being fully immersed in a brand and its strategy, and have successfully led high-impact campaigns for renowned names including Aston Martin, Land Rover, and the America’s Cup Series. My expertise spans brand strategy, creative direction, and global campaign leadership.
Graphic Design
I hold a First-Class BA (Hons) degree in Graphic Design from Arts University Bournemouth, the UK’s leading arts university. I continue to apply my design expertise across all aspects of creative work, translating these skills into diverse forms of visual storytelling and brand expression. Beyond my professional practice, I set up a greetings card business during the pandemic and still enjoy painting in my spare time.
Content Creation
My passion for content creation and storytelling shines through every aspect of my work. I thrive on collaborating with content creators, influencers, and talented photographers to produce visually compelling campaigns that resonate with audiences. I also enjoy getting behind the camera myself to capture the perfect shot.
