Aston Martin
Four years at Aston Martin as Global Brand Manager have given me the opportunity to shape and elevate one of the world’s most iconic luxury brands. From leading the global launch of the DB12, Aston Martin’s first Super Tourer, to driving integrated campaigns that redefined brand perception, I’ve worked at the intersection of heritage, innovation, and high-performance storytelling. My role has spanned creative direction, brand strategy, and cross-functional leadership, delivering work that resonates globally while staying true to Aston Martin’s distinct legacy. Below is a brand-focused sizzle and curated selection of my portfolio from my time as Global Brand Manager at Aston Martin.
Creative Director & Brand Manager
Aston Martin DB12 – Global Launch Campaign
I led the global launch campaign for Aston Martin’s first Super Tourer, the DB12; a defining moment in the brand’s evolution. As Creative Director and Brand Manager, I oversaw the strategic vision, storytelling and execution across all touchpoints, crafting a campaign that positioned the DB12 as a new icon of ultra-luxury performance. From cinematic content and experiential moments to integrated digital rollouts, this campaign set the tone for the future of Aston Martin.
Creative Director & Brand Manager
Aston Martin Vanquish – Global Launch Campaign
I led the global launch campaign for Aston Martin’s flagship V12, the Vanquish Volante. As Creative Director and Brand Manager, I oversaw the strategic vision, storytelling and execution across all touchpoints, crafting a campaign that positioned the Vanquish as the pinnacle of luxury British automotive design and performance. From film and photography to experiential activations and digital presence, the campaign elevated Aston Martin’s brand narrative, celebrating timeless craftsmanship and modern innovation while resonating with an elite global audience.
Creative Director & Brand Manager
Simon Emmett x Lance Stroll – Brand Campaign
An incredible opportunity arose to collaborate with world-renowned photographer Simon Emmett on a striking stills campaign to launch in parallel with the global debut of the Aston Martin Vantage. I art directed the shoot alongside Simon, curating a contemporary visual narrative in partnership with Lance Stroll, Aston Martin Formula One Team and Hugo Boss; delivering a suite of iconic imagery that seamlessly blended performance, style and luxury.
Creative Director & Brand Manager
Aston Martin Vantage – Global Launch Campaign
An innovative blend of CGI and physical photography, this campaign was created to launch the Aston Martin Vantage in 2024. I led the project end to end, partnering with Design Bridge & Partners to deliver a multi-layered global campaign that spanned film, digital, print and experiential. Featuring Fernando Alonso, the creative positioned Vantage as a bold statement of performance and design, bridging cutting-edge technology with Aston Martin’s craftsmanship legacy.
Creative Director & Brand Manager
