Barr Group
I led the end-to-end rebrand of Barr Group during a year-long contract, driving the project from strategic planning through to full implementation. I directed high-profile photoshoots for national lifestyle publications, securing coverage in Enki Magazine, The Telegraph, and House & Garden to amplify brand visibility and credibility. Alongside creating a new visual identity, branded assets and content strategies, I delivered seasonal campaigns, events, and internal communications to boost engagement. I also secured strategic partnerships with Miele, Farrow & Ball, and Quooker, strengthening market positioning and exposure. Through targeted digital and print campaigns, the rebrand elevated Barr Group’s profile, driving brand awareness and long-term growth.
Brand Marketing Manager
Company Rebrand
The full rebrand of Barr Group involved transforming a fragmented identity, originally operating as Stuart Barr CDR, into a unified, large-scale residential construction brand. This included the legal renaming of the companies, a complete brand identity refresh across all physical and digital assets, and the development of a new website. The rebrand established a cohesive and elevated presence, aligning the company’s image with its scale, ambition, and market positioning. I managed the entire rebrand process end to end over a 12-month period, aligning delivery with budgets and expectations while working directly with the company’s Directors and Head of Communications.