I began my career immediately after university, quickly advancing by leveraging my graphic design expertise as the in-house creative lead. In this role, I was responsible for maintaining brand consistency and delivering high-quality visual storytelling across the company’s portfolio of luxury travel brands. Working closely with the Head of Communications, I supported marketing, PR, and communications initiatives that refined both brand aesthetics and messaging. I refreshed the clubs’ visual identity, evolved content strategies in line with market trends and collaborated with internal teams, agencies and freelancers to uphold creative excellence. By driving strategic content creation and implementing digital marketing tools, I significantly boosted social media engagement and strengthened brand positioning; playing a key role in the growth of the company’s luxury travel brands. This role also gave me the invaluable experience of living and working abroad.